Biscuits are the UK’s second most popular snack after crisps, with over £2 billion spent on them annually! Stocking popular biscuit brands is vital for any retail store. Biscuits are among the most-loved snacks in the UK, appealing to customers of all ages. Offering a variety of top biscuit brands ensures your store meets customer expectations and increases sales. Food wholesalers, such as Quayside Food Wholesaler, play a key role in providing retailers with a wide range of high-quality biscuits. This blog will focus on the top biscuit brands sold by food wholesalers in the UK and why they should be part of your store’s inventory.
Benefits of Stocking Top Biscuit Brands
- Increases Customer Satisfaction: Customers prefer buying products they know and trust, leading to higher satisfaction and positive shopping experiences.
- Boosts Sales and Profits: Popular biscuit brands are helping retailers drive sales and improve profit margins.
- Builds Customer Loyalty: Offering a range of well-known biscuit brands ensures shoppers keep returning to your store for their favourite snacks.
- Attracts Repeat Purchases: Stocking trusted biscuit brands encourages repeat purchases, establishing your store as a reliable choice for quality products.
Top Biscuit Brands to Stock
A. Mainstream Household Favourites
1. McVitie’s
McVitie’s biscuits are a household name in the UK. Known for their high-quality biscuits, they offer classics like Digestives, Hobnobs, and Jaffa Cakes. These iconic products are a staple in most homes and enjoy consistent demand.
2. Jacob’s
Jacob’s biscuits are perfect for customers seeking versatile snacks. Popular items like Club Bars and Cream Crackers cater to both sweet and savoury preferences. Their variety makes them a valuable addition to your store’s biscuit range.
B. Luxury and Premium Biscuit Brands
1. Border Biscuits
Border Biscuits are a favourite for customers seeking indulgence. Their luxury shortbread biscuits and traditional recipes are perfect for gifting or enjoying with tea. Adding premium biscuit brands like Border to your store enhances its appeal.
2. Tunnock’s
Tunnock’s biscuits, including Caramel Wafers and Tea Cakes, are loved for their nostalgic charm and top-notch quality. These classic biscuits attract a wide customer base, from long-time fans to new buyers.
C. Imported and Niche Brands
1. Oreo
Oreo biscuits are a global favourite, loved for their unique flavour and versatility. Offering limited-edition Oreos and various flavours helps your store stand out.
Tips for Displaying Biscuits in Your Retail Store
1. Create Eye-Catching Displays
- Use bright and organised displays to grab customer attention.
- Arrange biscuits by category or brand to make shopping easier.
- Add signage or banners highlighting promotions or new arrivals.
2. Encourage Impulse Purchases
- Position biscuit displays near checkout counters or at aisle ends to tempt customers into adding them to their baskets.
- Use smaller, accessible shelves to showcase biscuits, making them easy to pick up.
3. Highlight Premium and Speciality Biscuits
- Dedicate a separate section for premium brands like Border Biscuits and Tunnock’s to emphasise their exclusivity.
- Use elegant display units or unique lighting to make these items stand out.
- Include signage about quality or special features, such as “Luxury Shortbread” or “Handcrafted Recipes.”
4. Prioritise Accessibility for Popular Brands
- Keep bestselling brands like McVitie’s and Fox’s Biscuits at eye level to ensure they are easy to locate.
- Group popular biscuits together to create a convenient shopping experience.
- Use bold labelling to highlight customer favourites or bestselling items.
5. Maintain Fully Stocked Shelves
- Regularly check and replenish stock to avoid empty shelves, especially for high-demand brands.
- Use front-facing displays to ensure all products are visible.
- Rotate stock to maintain freshness and attract customers with the latest arrivals.
6. Leverage Seasonal Themes
- Decorate displays for holidays or special occasions to attract attention.
- Feature seasonal biscuit packs, such as festive assortments or limited editions.
7. Promote Offers and Discounts
- Use eye-catching tags to promote discounts and bulk-buy offers, such as ‘2-for-1’ or ‘Family Value Pack.
- Use promotional signage like “Buy One Get One Free” to draw interest.
- Create a special section for value packs to appeal to budget-conscious customers.
By implementing these tips, your retail store can effectively increase biscuit sales and enhance the overall shopping experience.
Read More: Most in-Demand Biscuits to Stock at your Retail Store in the UK
Conclusion
Stocking top biscuit brands is a smart way to boost sales and customer satisfaction. Recognisable brands like McVitie’s, Fox’s, and Oreo are always in demand. Partnering with a reliable supplier like Quayside Food Wholesaler ensures your store stays ahead of the competition. Start stocking these bestselling biscuits today and watch your sales grow.
