You are currently viewing Finding Innovative Strategies to Attract New Clients to Your Wholesale Business

Finding Innovative Strategies to Attract New Clients to Your Wholesale Business

If you’re just starting out as a wholesale distributor, you may be overwhelmed by the number of wholesalers in your area or the amount of time it takes to find the right setup. The goal is to attract new customers without any effort or money on your part.

New customers want good quality products, at a price that is fair for them and it has to be delivered quickly. These are the reasons why you should focus on attracting new customers to your store.

In this article, we will look at how you can attract new customers through effective wholesale marketing strategies.

19 Wholesale Business Strategies to Attract the New Clients

There are many marketing strategies that can be used by wholesalers. These effective wholesale marketing strategies can help you reach this goal faster than ever before!

1. Referral incentives

You can offer your customers a chance to refer a friend, or even themselves, to your wholesale business for a reward. You could offer them a discount, or perhaps even some free product. This is a great way to get the word out about your business and attract new clients.

2. Attend trade shows

Trade shows are one of the best ways to meet potential clients and learn more about their needs before they even walk through your door. They also offer an opportunity for networking with other businesses within the same industry and it is always good to network!

3. Add your company to industrial directories

Industrial directories are useful because they list all of the companies that work in your industry, and they’re packed full of helpful information like contact info and products available for sale on their website. They can be an excellent place to find new customers and make connections with people who work in your field of expertise!

4. Develop a social media presence

Social media has become an essential part of marketing today and it’s important that you have one! Your social media strategy should include some kind of photo-sharing platform (like Instagram), along with content marketing strategies such as blog posts or videos that attract potential customers’ attention via social media platforms like Facebook or Twitter).

5. Set up a website

If your company doesn’t have a website, setting one up is another great way to attract new business because it helps potential clients find out more about what you do before they contact you directly (and saves them time!). One option is creating an online store where people can browse products without leaving the website.

6. Enhance customer outlets with merchandise

Attracting new clients is to add merchandise to customer outlets. This will help you build relationships with customers who already shop at your store, which means they’ll be more likely to buy from you again when they have money left over from their first purchase. It also ensures that they’ll see products that are similar to the ones they bought before and thus make future purchases easier for them.

7. Visit companies in person

When you visit companies in person, it’s easy for them to see how valuable your services are! Not only will it show them that you’re serious about their needs and concerns as a wholesaler but it’ll also help build relationships between businesses so they can work together on projects down the road.

8. Use email communication

Emailing is one of the most effective ways for businesses to communicate with each other because it allows for more flexibility than phone calls or meetings face-to-face would allow. Plus, email allows for more detailed information than text messages or social media posts can provide which means that suppliers can get better feedback about what products an outlet might want at any given time instead of just guessing based on past purchases alone

9. Maintaining Good Relationships with Retailers

One of the best ways to attract new clients is to maintain good relationships with retailers in your area. Retailers will often be more willing to stock your product than individual customers and can help you get more visibility.

10. Gives Discounts

One way to do this is by offering discounts for volume purchases or paying for shipping on a per-order basis. It will make retailers more likely to buy from you because they know that if they order a lot of items at once, they’ll get a discount or free shipping.

11. Perform an Online Promotion

You can also perform an online promotion on social media or email newsletters to attract new customers and build your brand awareness. You can send information about sales and promotions or even include coupons and other incentives for the retailer, so they know that you are committed to helping them succeed.

12. Provide outstanding customer service

It’s important that you provide outstanding customer service when working with retailers, as many people are turned off by poor customer service. You should always be prepared to answer their questions or address any concerns they may have about your products or services.

13. Streamline your operations

To attract new clients, you need to make sure your wholesale business is streamlined and organized. It’s common for businesses to have lots of loose ends and suppliers who don’t know where their supplies are, which can lead to missed shipments and customers feeling frustrated.

You need to make sure that everything from order management to inventory management is as efficient as possible so that you can focus more on growing your business.

14. Make order recommendations

If you’re trying to attract new clients, you might consider offering them advice on what they should buy. This will help them feel like they’re being taken care of and that they have access to information that other wholesalers don’t have.

15. Offer special discounts to new buyers.

One of the best ways to do this is by offering special discounts to new buyers. Even if you don’t have an exclusive discount for your wholesale business, try offering a coupon code or other deal that will entice prospective clients to try out your brand.

16. Offer time-limited deals to tempt retailers to make an immediate purchase.

For example, if you sell food products, you could offer deals for three months or one year but only if they take action immediately. This makes your products seem more appealing because they’re not just sitting there waiting for someone else to buy them!

17. Product/Service Innovation

You may be able to add value to your products and services by creating unique and novel items that your competitors don’t offer.

18. Cold calling

Cold calling is another way that you can reach out directly to potential customers who may be interested in what you have available for sale. This method involves knocking on doors and making phone calls to prospective clients without actually having anything for sale yet!

19. Profiling your best wholesale customers

Profiling your best wholesale customers is a great way to attract new clients.

1. Find out what they like about your business

2. Find out what they don’t like about your business

3. Look for opportunities to make improvements in their experience with you.

Quayside Wholesale is a good option if you’re a retailer in the UK looking for a wholesale food supplier who can provide items quickly and at competitive prices.


The key to success in any marketing strategy is creating and building relationships with your target audience. Whether you’re working online or offline, personal connections are the cornerstone of your business. If you can build a relationship with your customers, they will remember you and come back to you—and that’s one of the most effective strategies you can use in any business, wholesale marketer or not.

Effective marketing is all about giving customers what they want, and in many cases that means offering them an incentive. In fact, a recent survey by the Wholesale Price Index showed that 55% of consumers surveyed were willing to switch brands if an incentive or rebate was offered.

Wholesale suppliers definitely can’t count on those kinds of figures, but they need to think about ways to attract new customers through marketing tactics. While certain aspects of marketing may involve some upfront costs, the return on investment can be worth it in the end.

When starting fresh, wholesalers must have strong working capital to change this new business into their financial goals, by scaling these marketing strategies over time to maximize results. Remember, you are building your own brand, from scratch, so you can add or remove what you like from these strategies so it best applies to your industry.

Spread the love