For retail stores, stocking the right toilet brands is crucial. High-demand and trusted toilet cleaning brands not only ensure product quality but also drive customer satisfaction and loyalty. As customers increasingly seek reliable products that effectively clean and disinfect, carrying well-known, trending toilet brands can significantly boost store sales. The global market for eco-friendly cleaning products was worth around £81.5 billion in 2023. It is expected to grow by 8.9% each year and could reach about £187 billion by 2030. A store stocked with popular brands gains a reputation for meeting customer expectations, leading to repeat business and positive word-of-mouth. This blog is a guide to some of the top trending toilet brands to stock. Each of these brands has unique features that appeal to different customer demands, ensuring your retail store has options for everyone.
Why Stocking Trending Toilet Brands Matters
A. Customer Preference
Customers often come into retail stores searching for specific toilet cleaning brands they know and trust. A customer might, for example, prefer Astonish for its eco-friendly products, or Elbow Grease for tough cleaning jobs. Stocking well-known toilet brands meets the demand for high quality, giving customers confidence in the products they buy. When customers see familiar names, they feel reassured that the store prioritises quality and reliability.
B. Brand Recognition
Carrying recognised brands such as Astonish, Easy Brand, or Clean & Sparkle can significantly enhance store traffic and customer loyalty. Known brands provide customers with an immediate sense of trust, as they are widely regarded for their effective cleaning products. Brand loyalty is powerful in this sector; once customers trust a brand, they tend to purchase it repeatedly. A store that offers these brands can establish itself as a reliable destination for quality cleaning products.
C. Competitive Advantage
In a competitive retail market, offering trending brands can set your store apart. Stores that stock well-known brands have an edge over those that offer lesser-known alternatives, especially when customers are looking for quality products they can rely on. With the rise in customer awareness of brand performance and effectiveness, offering trending toilet brands becomes a valuable way to stand out. For instance, a store that stocks Astonish products gains a competitive advantage by appealing to environmentally conscious shoppers who might otherwise go elsewhere.
Toilet Brands to Stock
1. Easy Brand – Affordable Quality for Everyday Needs
Easy Brand provides an affordable range of toilet cleaning solutions, including gels, sprays, and classic toilet bowl cleaners. Their products are designed to offer effective cleaning without the high price tag, making them a practical choice for budget-conscious shoppers. By offering a variety of options, Easy Brand ensures that customers can find a cleaning solution that fits their needs and budget.
Easy Brand has built a reputation for affordability and gentle formulas. Their products are tough on dirt and germs yet safe for daily use, a combination that makes them ideal for households looking for reliable but budget-friendly options. Easy Brand products are known for their pleasant fragrances and effective results, ensuring customers feel satisfied with their purchase.
Easy Brand’s cost-effectiveness and dependable performance make it ideal for families and individuals looking for value. Customers who need reliable products but prefer to keep costs low will find Easy Brand a suitable option. In today’s economy, affordability is a major factor in consumer decisions, making Easy Brand a must-stock for stores aiming to meet the needs of budget-conscious shoppers.
- Retail Stocking Tip
Position Easy Brand products in accessible areas, such as eye-level shelves, to attract cost-conscious customers. Signage or tags indicating “Budget-Friendly” can also help draw attention. Offering Easy Brand products near the store entrance or in high-traffic aisles can further increase their visibility and appeal.
2. Astonish – Eco-Friendly, Tough on Stains
Astonish offers an impressive range of eco-friendly toilet cleaners, including plant-based formulations, natural stain removers, and multi-surface cleaning products. Astonish’s products cater to households looking for sustainable yet powerful cleaning solutions, with items suitable for sensitive environments and those conscious of environmental impact.
Known for biodegradable packaging, eco-friendly ingredients, and cruelty-free testing, Astonish stands out among other brands. Their commitment to sustainability and safe ingredients appeals to customers who prioritise both the environment and effective cleaning. Astonish’s focus on earth-friendly production ensures that customers feel they’re making a responsible choice with each purchase.
Astonish appeals strongly to the environmentally conscious customer. With an increasing number of shoppers actively seeking green products, Astonish provides an ideal option. Eco-conscious shoppers often select brands they can trust to be kind to the planet, and Astonish meets this need with its cruelty-free and biodegradable products.
- Retail Stocking Tip
Feature Astonish products in an eco-products section or alongside other environmentally friendly brands. Clear signage like “Eco-Friendly Choices” can highlight the brand’s sustainable attributes. Placing Astonish in a dedicated section attracts sustainability-focused shoppers and helps reinforce your store’s commitment to green choices.
3. Elbow Grease – Heavy-Duty Power for Tough Jobs
Elbow Grease offers a line of high-strength toilet and household cleaners. Known for their powerful formulas, Elbow Grease products are designed to tackle the most stubborn stains and grime, especially in high-traffic areas. From thick gels to sprays, the brand covers various cleaning needs that require extra strength.
The hallmark of Elbow Grease is its powerful, stain-cutting formula that penetrates tough stains, mineral deposits, and even limescale. Customers recognise Elbow Grease for its ability to handle even the hardest-to-remove dirt, making it a top choice for deep-cleaning tasks. This heavy-duty capability is particularly valuable in households that frequently face tough cleaning challenges.
Elbow Grease appeals to customers who require high-strength cleaning agents for effective, deep-cleaning results. Households with frequent cleaning needs, especially in high-traffic areas, often choose Elbow Grease for its reputation as a no-nonsense cleaner. Its effectiveness is well-regarded among customers looking to ensure a thorough clean.
- Retail Stocking Tip
Position Elbow Grease products near other heavy-duty household cleaning supplies. Grouping them with similar items reinforces their robust reputation and appeals to customers looking for the strongest cleaning solutions available. Offering promotional materials that highlight the product’s stain-removing power can further increase its appeal.
4. Clean & Sparkle – The All-in-One Solution
Clean & Sparkle’s product line is ideal for customers seeking all-in-one toilet solutions. Their offerings include toilet bowl cleaners, air fresheners, and multi-purpose cleaning products that leave toilets looking and smelling fresh.
The brand is known for long-lasting fresh scents and dual-purpose cleaning and deodorising properties. Customers find that Clean & Sparkle not only cleans efficiently but also leaves a pleasant fragrance, adding to its appeal for those who value a fresh-smelling home.
Clean & Sparkle appeals to shoppers who prioritise convenience and effectiveness. By providing a product that combines both cleaning and deodorising in one, Clean & Sparkle makes maintaining a clean, fresh bathroom easier. Customers seeking quick, hassle-free options appreciate this brand’s user-friendly approach.
- Retail Stocking Tip
Place Clean & Sparkle in high-traffic aisles, preferably near the entrance or in commonly browsed areas. Their dual-purpose products are perfect for end-of-aisle displays, where they can catch the eye of customers looking for convenient, all-in-one cleaning solutions.
How to Choose the Right Brands for Your Customer Base
- Understanding Customer Needs
To optimise your selection, consider customer preferences through surveys or by studying purchase trends. Are your shoppers primarily eco-conscious, budget-oriented, or looking for heavy-duty cleaners? Understanding these preferences can guide you in stocking brands that best meet your customer demands.
- Brand Diversity
Offer a variety of brands to cater to different customer requirments. For example, stocking both Astonish and Elbow Grease allows you to serve customers who prioritise eco-friendly ingredients as well as those needing robust cleaning solutions. This diversity will likely improve customer satisfaction and loyalty.
- Promotions and Discounts
Running promotions on popular brands can attract new customers and encourage first-time purchases. Discounts on well-known brands like Easy Brand or Astonish help build interest, while seasonal promotions give customers an added incentive to shop and explore your selection.
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Conclusion
Stocking trending toilet brands like Easy Brand, Astonish, Elbow Grease, and Clean & Sparkle provides customers with the quality they seek and helps boost retail sales. Keeping these brands available means meeting diverse customer preferences and encouraging repeat visits. Regularly evaluating stock and running promotions can enhance your store’s reputation for quality and reliability, providing a competitive edge. Consider these trusted, high-demand brands as essential additions to your store’s inventory to meet customer needs and ensure satisfaction.
Partnering with a realiable retail wholesaler gives you access to top-quality, trending toilet brands at competitive prices, helping you boost sales and meet customer demand with ease. Don’t miss the opportunity to meet the diverse needs of your customers and drive repeat business. Start stocking these essential toilet brands today, and watch your sales soar!