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Best Squash Brands to Stock at Your Retail Store in UK

Running a retail store comes with many decisions, and one crucial aspect is selecting the right products to stock on your shelves. In the United Kingdom, the demand for soft drinks is high, and squash is a popular choice among consumers. But with so many options available, how do you decide which squashes to stock to ensure both customer satisfaction and profitability? In this blog, we’ll explore the top five squash brands to consider stocking for your retail store in the UK.



Robinsons is a household name in the UK, known for its high-quality squash products. They offer a wide range of flavours, from classics like Orange and barley to more exotic choices such as Lemon and mango, Fruit Creations, and Fruit Cordials. They also provide No Added Sugar options for health-conscious consumers.

As reported by Statista., Robinsons generated approximately 18 million British pounds in sales of their squash products in 2023.

Robinsons’ reputation for quality and commitment to keeping up with changing consumer preferences makes them an ideal choice for your store.



Vimto, with its unique combination of grapes, raspberries, and blackcurrants, has been a beloved brand in the UK since its creation in 1908. Vimto’s distinct taste has made it a favourite among those seeking something different from traditional squash flavours.

The Vimto range includes the iconic Vimto Original, Vimto Remix with a twist of tropical flavours, and Vimto No Added Sugar. Their versatility in offering various sugar and flavour options caters to different customer preferences.

Vimto’s exceptional and memorable taste sets it apart from the competition. By stocking Vimto, you’re appealing to those who appreciate a bit of quirkiness in their drinks. The brand’s longstanding popularity makes it a must-have for your store, especially among those looking for a unique beverage experience.


Jucee is a brand that has become synonymous with simplicity and affordability.

Jucee offers a range of classic and familiar flavours, making it a go-to choice for those who appreciate the traditional taste of squash. Their range includes popular options like Orange, Apple, and Blackcurrant. These flavours are perfect for those who want a refreshing and uncomplicated drink.

Jucee’s appeal lies in its affordability and straightforward approach. It’s a brand that resonates with customers who want a simple, cost-effective option for quenching their thirst. By stocking Jucee, you cater to a wide range of consumers, including families and budget-conscious shoppers.


Ribena has been quenching the thirst of UK residents since 1938. This brand is synonymous with berries and is especially popular among children and adults.

Ribena offers a range of products, including its classic Blackcurrant Squash, Ribena Plus, with added vitamins and fruit flavours like Raspberry and Pomegranate. They also have No Added Sugar options to cater to health-conscious customers.

A strong association with berries and fruitiness makes it a fantastic choice for your Retail Store. The brand’s longstanding reputation and focus on health-conscious offerings make it a versatile option that can attract a wide range of customers, from kids to adults.



Rubicon is known for its exotic flavours and unique fruit combinations.

Their range includes exciting flavours like Mango, Guava, Passion Fruit, and Lychee. These exotic fruit blends bring a taste of the tropics to your customers’ glasses. They also offer No Added Sugar and Sparkling variants.

Rubicon’s focus on exotic and tropical flavours sets it apart from other brands. By stocking Rubicon, you can cater to customers who are looking for something out of the ordinary. The brand’s diverse flavours make it an attractive option for those who enjoy adventurous and bold taste experiences.

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Stocking your retail store with the best squash brands in the UK is a strategic choice that can enhance your store’s appeal and satisfy the diverse tastes of your customers. Jucee, Vimto, Robinsons, Ribena, and Rubicon offer a range of options, from classic and traditional to quirky and exotic, ensuring you have something for everyone. By carefully curating your squash selection with these top brands, you can cater to a broad spectrum of customers, from those seeking affordability to those looking for unique and memorable taste experiences. Combining these well-established brands will make your retail store a go-to destination for squash enthusiasts across the UK.

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